Marseille, France’s cruise capital has embarked upon a major upgrade of its cruise facilities as traffic stands poised to break through the symbolic target of 1million passengers a year. It is a gateway to the delights of the Provencal interior, such as the ‘A-list’ cities of Avignon, Arles, and Aix-en-Provence, but also as a top destination in its own right. It is the principal port of embarkation in France. Presently, the terminals can serve a total of five mega cruise ships (or seven vessels of different sizes) simultaneously for turnaround and transit operations. Marseille is also offering twin berths at La Joliette reserved for small to mid-size luxury cruise ships. Located at the end of the Old Port, near the city center, La Joliette is the district that is being developed into a waterside promenade to mark 2013’S EUROPEAN CAPITAL OF CULTURE, which will be completed with the opening of the futuristic Museum of Civilizations of Europe and the Mediterranean (MuCEM) and other cultural attractions.