"Qualité tourisme", a landmark for your trip in France
The Directorate General for Enterprise (DGE) has
joined forces with Atout France to launch the “Qualité Tourisme” advertising
campaign to boost awareness of the brand and accredited tourist industry professionals.
The campaign is also designed to promote the brand as a guarantee for French
and foreign tourists of the warm welcome they can expect to receive when
Improving the welcome given to tourists was announced
as a key strategic measure by the ministers responsible for the promotion of
tourism at the end of the National Conference on Tourism held on 19 June 2014.
Launched by the government, the “Qualité Tourisme”
trademark is the official guarantee of exemplary customer service. It is
displayed by hotels, holiday residences and villages, camping sites, restaurants,
cafes, bars and brasseries, holiday rental agencies, tourist offices, places of
interest and outdoor activities that meet the trademark’s quality criteria.
From 24 June to 24 July 2015, the Qualité Tourisme™ brand
will appear on websites such as TripAdvisor, Le Routard and Via Michelin in
bilingual banners with links to the main website at www.qualite-tourisme.gouv.fr.
Members of the general public can visit this new
website to find out more about the Qualité Tourisme™ trademark and what it
stands for. It is the official seal of approval given to a wide range of
tourist industry professionals that focus on providing a top-quality service. The
site contains a search engine that can be used to search for Qualité