Romance Captured: 'Fall For France' Photographer Braden Summers Wins Award!
Braden Summers was honored with a Bronze award for his remarkable work on the Atout France 2015 campaign, Fall for France. Known for his portraits that are appreciative of diversity and acceptance, his work has been featured in Marie Claire UK, on the sites of French Elle, French Glamour, Advocate and The Huffington Post.
Last year, Atout France launched the creative tourism marketing campaign in Top French Cities. Braden Summers and his team travelled to selected French cities for a unique, traveling photo exposé that will capture the “romantic” and ethereal spirit of France in a highly artistic way. The campaign was first shot in Poitiers, before continuing to Nice, Marseilles, Dijon and Reims.
Simultaneously, notable bloggers Leah Walker of LeahTravels.com, and Haleigh Walsworth of makingmagique.com, provided exclusive behind the scenes footage via a live feed on a special Atout France landing page.
Users of social media and fans of France could engage in the action on Instagram, Facebook and Twitter through correlating hashtag for each Top French City (#travelpoitiers, #travelnice, #travelreims, #travelmarseille, #traveldijon). Additionally, a main hashtag of the Fall for France Campaign trip was #TopFrenchCities.
The first 8 photographs were exclusively revealed in Times Square during BEST OF FRANCE, the largest French event ever organized outside of France celebrating the country’s incomparable savoir-faire.
The photographs were also displayed when Atout France partnered with France Pavilion during Art Basel Miami Beach week 2015 to showcase the powerful creativity of French artists.
Check out Summers' incredible photos and get inspired for your next trip to France!
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