Goût de / Good France partners
WELCOME TO GOÛT DE / GOOD FRANCE PARTNERS’ OFFICIAL PAGE
All our partners are working together to ensure the success of the event, which will involve, on the eve of spring, 1700 chefs located on all five continents.
ATOUT FRANCE, FRANCE’S AGENCY FOR THE DEVELOPMENT OF TOURISM
Atout France is responsible for promoting the development of the tourism industry, the country’s largest economic sector.
- Monitoring and Understanding Markets: Atout France maintains a platform for permanent monitoring and detailed analysis of international tourist markets. Market intelligence has been at the forefront to support effective strategic business decisions that benefit the industry in France.
- Tourism Development and Marketing: The Agency brings engineering and development expertise in an effort to enhance both the competitiveness of French businesses and the attractiveness of destinations. The agency also provides support for tourism marketing strategies on both the French and the international market.
- Quality Assurance and Training: Atout France works with professionals to outline a reference for tourist accommodations ranking. The Agency is also involved in the design of a national strategy for training professionals of the industry.
A local, national and international sphere of activity
Atout France missions are developed through a network of 32 offices located in 28 countries. This unique organisation provides the Agency with a perfect understanding of international markets and cultures, a key asset for successfully targeting and relaying the promotional activities of its 1100 partners (businesses, institutions, tourist organizations and associations).
THE COLLEGE CULINAIRE DE FRANCE
The Collège Culinaire de France, founded by 15 internationally renowned French chefs, aims to promote the quality of the restaurant industry and actively contribute to the global influence of French cuisine. The mission of the association is to represent, promote and transmit the identity of French cuisine, as well as its diversity, traditions and capacity for innovation. The ambition of the Collège Culinaire de France is to affirm the dynamics, image and reality of gastronomy and contribute actively to its dynamism. In order to boost France’s attractiveness abroad, the Collège Culinaire de France defends the restaurant trade on a daily basis and highlights the impact of high-quality restaurants from a social, economic, cultural, tourism and health perspective. For this reason, in 2013 the Collège Culinaire de France launched the “Restaurant de Qualité” label, which has now been awarded to over 1100 restaurants throughout France run by passionate entrepreneurs who share the values defended by the association.
MARTELL MUMM PERRIER-JOUET
Martell Mumm Perrier-Jouët (MMPJ) operates as the brand representing the Cognac and Champagne houses owned by Pernod Ricard Group. Respectively founded in 1715,1827, and 1811, Martell, Mumm, and Perrier-Jouët enjoy a strong international reputation dating back to the early years of their foundation. The three houses’ expertise and savoir faire stem from an enduring legacy of excellence and refinement passed on from one generation to the other. Today, the brand is regarded as a symbol of the French way of life. MMPJ partnership with the Goût de France/Good France event naturally follows the brands’ ambition to promote French gastronomy and art de vivre by focusing on premium authentic products.
Mauviel 1830, authentic French products, blending tradition and modernity. Mauviel 1830 is a key player on the market for high-quality cookware for professional chefs and household cooks. This family business founded in 1830 has been handed down through seven generations, allowing the excellence and expertise of the brand to be preserved. For 185 years, the Normandy-based company has been continually reinventing itself and owes its success as much to innovation as to respect for tradition. As a flagship cookware manufacturer, Mauviel 1830 strives to promote the French art of living worldwide. Thanks to its outstanding expertise, the factory in Villedieu-les-Poêles, near Mont Saint-Michel, has expanded internationally, conquering many customers throughout the world.
AEROPORTS DE PARIS (PARIS AIRPORTS)
Aéroports de Paris is responsible for building, developing and operating airport platforms, including Paris-Charles de Gaulle, Paris-Orly and Paris-Le Bourget. In 2014, Aéroports de Paris saw almost 92.7 million passengers pass through Paris-Charles de Gaulle and Paris-Orly, as well as 2.2 million tonnes of freight and mail and nearly 230 million passengers either directly or indirectly welcomed through airports managed abroad. Because our airports are the first point of entry into France and live long in the memory, we are constantly working to reinvent them so that they can be a modern, living showcase of all that is best about France and its capital. Aéroports de Paris is proud to support the positive values of excellence and sharing upheld by Goût de France/Good France.
All year round, Air France seeks to bring haute French gastronomy to life on board its aircraft. By showcasing French cuisine worldwide, Air France is the natural partner of the "Goût de France/Good France" event. Building on a unique heritage, Air France maintains culinary traditions that highlight excellence, pleasure and exclusivity. Air France is constantly enhancing its products and services, seeking new ways of looking after its customers and to enrich their dining experience. Menus signed by Michelin starred chefs, finest selection of wines and champagnes, bespoke table setting... each gourmet moment is created and served with passion for passengers to discover new flavours springing from deep within French know-how.
FRANCE IS CENTRAL TO RENAULT'S OUTREACH
Renault has been a flagship of French industry for the past 116 years. As the historic birthplace of the company, France is Renault's principal labour employment area through its research, engineering and production sites. In order to ensure its international growth, Renault invests durably in competitive plants adapted to the markets where it operates. Renault, Dacia and Renault Samsung Motors: with complementary geographic positions and strategies, the Renault Group's three brands attract a growing number of customers worldwide.
The men and women working for Renault are guided by the values of boldness, innovation and passion. Those are the values we are proud to accompany by supporting French gastronomy and its global outreach through "Goût de France/Good France".
Michelin is the global benchmark of food guides for members of the profession and the general public. For more than 100 years, the Michelin guide has selected the best restaurants around the world, tested by professional, anonymous and independent inspectors. Today, on both its hard-copy and digital versions, the Michelin guide enables every reader to find their ideal restaurant, whatever their budget or the style of cuisine they are looking for, while maintaining the same demanding quality standards. Through the awards it confers, including the famous stars, the Michelin guide highlights new eateries every year and introduces new culinary talents to the general public. Michelin is delighted to be a partner of the first Goût de France/Good France event, which will be an opportunity for French cuisine’s excellence to be celebrated by everyone, all around the world.
The brand STAUB has its origins in France – to be more precise in Elsass, a region which is famous for its cookery and tasty food. STAUB products combine traditional craftsmanship and modern technology perfectly together. The Cocotte from STAUB – the first choice of the world’s most prestigious chefs such as Paul Bocuse – has an under-lid drop structure which ensures that condensed water formed during the cooking process is consistently basted over the dish being cooked. Meat stays tender and vegetables are a delight. Aromas and flavors are released in full intensity and nutritional values are maintained. Whatever you are cooking, with the sauté pans from STAUB you will always enjoy tasty, flavorsome and healthy meals!
A key supplier for France’s gastronomic excellence
The Rungis International Market is a key player in the French agrifood sectors and the supplier of the key artisans of France’s culinary excellence. It has a legitimate, renowned role in the world of gastronomy thanks to the diversity and quality of its products and the skill of its professionals.
It is situated 7 km from Paris, and in 45 years has become the leading wholesale market for fresh products worldwide. This unique location, offering products from around the world, owes its renown to the products of France’s regions, whose quality supports France’s gastronomic reputation.
Rungis offers the widest range of Controlled Denomination of Origin, Protected Denomination of Origin, Protected Geographical Indication and label rouge products, not to mention the organic range which is growing fast. Moreover, as a “wholesaler for independent traders”, Rungis also promotes the values of proximity and passing on, guaranteeing the survival of a dynamic local food retail sector in city centres – shops and markets – and contributing to the variety of distribution formats.
Created by a pastry chef for pastry chefs, French chocolate maker Valrhona has been purveying exceptional Grands Chocolats to gastronomy professionals around the globe since 1922. The finest chefs and confectioners choose Valrhona for its extensive aromatic palette, continuously enriched by innovation.
30 years ago, Valrhona invented Guanaja 70%, the world’s most bitter tasting chocolate. Since then, it has beautifully embodied our expertise in its fusion of flavors. Every day, Guanaja continues to inspire through creations limited only by your imagination.
FRANCE MEDIAS MONDE
Watch and listen to the world
France Médias Monde, the group in charge of French international broadcasting, comprises the news channels France 24 (three languages), the international radio station RFI (fourteen languages) and the Arabic-language radio station Monte Carlo Doualiya. From Paris, France Médias Monde broadcasts to the world in 15 languages. Its journalists and correspondents offer viewers, listeners and Internet users comprehensive coverage of world events, with a focus on cultural diversity and contrasting viewpoints via news bulletins, reports, magazines and debates. 66 nationalities are represented among the group’s employees. Every week, RFI, France 24 and Monte Carlo Doualiya attract more than 90 million listeners and viewers (measured in less than one third of the countries where France Médias Monde broadcasts). France Médias Monde new media platforms attract 23.4 million visitors a month (2014 average. The media had 21.5 million followers on Facebook and 8.8 million on Twitter in September 2015. France Médias Monde is also a shareholder and partner of the French-language general interest TV channel TV5MONDE.
About France 24, a France Médias Monde channel
France 24, the international news channel, broadcasts 24/7 to 300 million homes around the world in French, Arabic and English. The three channels have a combined weekly viewership of 45.9 million viewers (measured in 64 of the 180 countries where the channel is broadcast). From its newsroom in Paris, France 24 gives a French perspective on global affairs through a network of 142 correspondent bureaus located in nearly every country. It is available via cable, satellite, DTT, ADSL, on mobile phones, tablets and connected TVs, as well as on YouTube in three languages. Every month, France 24’s new media platforms attract 13.2 million visits, 12.3 million video views (2014 average) – 16.4 million visits and 33 million video views in September 2015 – and 18.2 million followers on social media (September 2015). france24.com
About RFI, a France Médias Monde radio station
RFI (Radio France Internationale) is a French news and current affairs public radio station that broadcasts worldwide in French and in 13 other languages*. RFI is broadcast on 156 different FM frequencies, via medium and short wave relays, on 30 different satellite signals throughout the world and also on the internet and dedicated apps. RFI is also broadcast across the globe via more than 1000 partner radios. It draws on the expertise of its Paris-based editorial teams and unique global network of 400 correspondents to provide news bulletins and features offering listeners the means to better understand the world. Some 37.3 million listeners around the world tune into RFI every week (measured in 37 of the 150 countries where broadcasts are heard), and its new media platforms attract an average of 9.6 million visits a month (2014 average) – 14 million visits in October 2015 – while social networks keep 9.8 million followers connected (October 2015). rfi.fr
*Brazilian, Cambodian, Chinese, English, Hausa, Mandinkan, Persian, Portuguese, Romanian, Russian, Spanish, Swahili, Vietnamese
JCDecaux, the number one outdoor advertising company worldwide, is present in more than 70 countries and 3,700 cities with over 10,000 inhabitants. It all started in 1964 with a simple idea: to provide cities with street furniture free of charge in exchange for exclusive advertising rights in premium locations. JCDecaux is currently the only world-class player to focus exclusively on outdoor advertising and the development of all related activities: street furniture and transport and billboard advertising, and its products have been the benchmark in quality, aesthetics and functionality. Thanks to the expertise of its employees, the quality of the Group's services is recognized by cities, airport and transport authorities and advertisers around the world, contributing to the image of France abroad.JCDecaux is pleased to partner with Good France and contribute to the global reach of French gastronomy, an emblem of our country.
To BECOME AN OFFICIAL PARTNER of the Goût de/Good France event or for more information on current partners:
Contact : Michel Durrieu / Head of Tourism – Corporate Affairs and International Economy – Ministry of Foreign Affairs and International Development