FRENCH RIVIERA CRUISE CLUB CELEBRATES ITS 10TH ANNIVERSARY
Created in 2007, the FRCC, the one and only Cruise club serving the French Riviera destination, is celebrating its 10th anniversary this year.
Its role is to act as an intermediary between cruise companies and their clients and to bring together tourism professionals for the French Riviera destination with local actors.
The founding members of the FRCC are the French Riviera Chamber of Commerce and Industry, the Regional Tourist Board, the departmental council of the Alpes Maritimes and the Cannes, Nice and Villefranche-sur-mer tourist offices.
The club has around 250 members, including tourist providers, shipping agents, hotels, restaurants, shops, transporters.
This anniversary is the occasion to share with you the 10 main values of the Cruise Club:
- Sustainable development
- Customer experience
These ten years have been marked by highlights in several areas, including:
- For cruise passengers, the creation of welcome kits, the launch of tourism apps for smart phones and tablets, the organisation of shopping events, a personalised service
- For the environment, the creation of a « Green Award » to reward « clean » ships, and the organisation of environmental visits to inform local actors about the right processes
- For cruise companies, an « award » to reward them for adding value to our destination, and the creation of catalogue of themed cruise calls.
The FRCC road map for 2017 will be festive throughout the year with the organisation of many events. The FRCC will continue to work to offer even more innovative products, even more new customer experiences, and even more new partners to widen even further the Riviera cruise ecosystem.
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