This Christmas, Galeries Lafayette has dreamed up a joyous fairy tale: 1, 2, 3, CHRISTMAS! The story follows the magical adventures of a group of toys who live in a cosmic Christmas village bathed by the northern lights. One day, the toys decide it’s time for a change, so they ask Santa to help them reinvent Christmas, the most wonderful time of the year. The group of toys – including dolls, smart robot dogs, trains, recycled toys, plush toys, spinning tops and other iconic playthings – set to work. Turning their talents to the Gift Design Studio, the Recycling Shop, the Christmas Eve party and Santa's sleigh, they make the world of Christmas more magical, more surreal and more responsible. From 9 November to 31 December, illustrator Léa Chassagne is bringing this story to life in the window displays on Boulevard Haussmann, across France and online. As the end-of-year festivities draw near, Galeries Lafayette is encouraging both the young and the young at heart to give free rein to their imagination.